Newspaper Reporters and the Media Frenzy

In 1925, print newspaper was the main source of news for American households. Though a majority now had radios, 70% of broadcasting was music and less than <1% was news. This changed slightly toward the end of the decade as the film and television industry expanded (the first “talking picture” was released in 1927). Still, most people got their news from the daily papers.

This was the era of yellow journalism; reporters crudely exaggerated the facts and focused on whatever aspects of a story were sensational, whether or not they reflected what was actually happening. This sort of “carnivalistic” reporting style started in the summer of 1924, when the biggest news story was the case surrounding the kidnapping and murder of a 14-year-old boy by two students at the University of Chicago known as Leopold and Loeb.

However, news in early 1925 was slow. Sports was between football and baseball seasons. The biggest story that winter was the 1925 Serum Run to Nome, a five-day-long sled-dog run to reach the small town to give inhabitants a life-saving diptheria antitoxin. So, even if the Floyd Collins story appeared as a hoax, the Kentucky newspapers couldn’t help but run it.

On January 31st, the Courier-Journal was the first to report: “Cave-in Pins Man Supine in Cavern” The next day, Sunday, February 1st, Herald-Post ran the headline “Collins Free- Says Never Again,” falsifying information to edge out the reporting from the Courier-Journal. The next Monday morning brought more inaccurate, fake news-y blurbs on the Floyd Collins incident.

But, on the morning of Tuesday, February 3rd, Floyd’s story had gone nationwide. Reporters were arriving from large newspapers in major cities, all clamoring to get eye-witness information and accounts that no other paper had. Papers began spreading theories and false information about the incident for the sake of selling papers – the rock trapping his foot weighing seven tons, the various rescuers made heroes, even a theory that Floyd wasn’t trapped at all.

When Collins’ was confirmed dead, the New York Times ran an unprecedented front-page, three-column story. Later that year on May 31, 53 killed in a North Carolina explosion was on page 7; Dec 12, 61 killed in an Alabama coal mine blast was page 3.

The Collins story was so captivating that it became the third largest news story between the World Wars, behind only Charles Lindbergh’s trans-atlantic flight and the kidnapping of his infant son.

*For some more context, here’s a map for the reporters of all the newspapers mentioned in “Is That Remarkable?” (Cave City, KY is in purple; blue is 1st verse, orange is 2nd, green is 3rd)

Skeets Miller and the Louisville Courier-Journal

William Burke “Skeets” Miller was born on April 14, 1904 in Louisville, Kentucky – the nickname coming from his diminutive size, comparing him to a ‘mosquito.’ Though Miller had dreams of becoming a professional singer, he began working for the Louisville Courier-Journal (one of the four competing newspapers in the city at the time). 

The Courier-Journal had run a short story on the Floyd Collins incident, assuming it was another cave wars hoax but needing a piece during a slow news cycle. The Herald-Post paper on Sunday, February 1st ran the headline “Kentuckian Rescued from Cave”; the exaggerated story claimed that Jewell Ester (misspelling Estes’ name) had rescued Collins. The current Courier correspondent confirmed that Collins had indeed not been rescued, so Miller was sent to cover the story. 

Reaching the trapped man affected Miller emotionally – he was said to be crying when he emerged. In addition, being able to get to Floyd Collins, assist in his rescue, and provide accurate updates first-hand gave Miller the ability to write incredibly in-depth and extremely personal coverage of the story. 

On May 4, 1926, he won a Pulitzer Prize for his coverage of the Floyd Collins story. He was one of the youngest journalists ever to win, and accepted a $1000 dollar prize (around $15,000 dollars in today’s terms). He was offered $50,000 (around $730,000) to join a lecture circuit, but he refused the money and fame and opted to remain at the Courier-Journal.

Newspaper headline of Miller’s Pulitzer win

Miller never looked to continue profiting off of the fame he received from the Collins story.  He left journalism to work for an ice-cream manufacturer for a brief stint before returning to media as a broadcaster. He worked for the National Broadcasting Company (NBC) for many years, garnering the title of “the bravest man in radio” for his daring coverage, like the first live transmission from a parachute jump. He died in 1984 at the age of 79. 

Eddie Bray

  1. Eddie “Spark Plug” Bray was a sixteen-year-old “champion fighter” from Arkansas. In reality, he had fought only once, but used the limelight of the acting as a rescuer to launch himself onto the vaudeville circuit.